The line outside spanned three sides of a city block.
The event took place at the former Nokia theater in Times Square, now known as the Best Buy Theater.
A militaristic truck housed game demo stations.
The first people in line said they had been there since around 5 p.m.
More Halo fans.
Artist Phil Noto signed copies of his Halo comic book.
Didn't anyone tell these kids Halo: Reach is rated M?
A portable game demo station, housed in a truck.
The crowds at the theater entrance.
Fans hoping to snag a T-shirt being tossed into the crowd.
A cardboard Halo standee.
Dozens of standalone demo stations were set up inside.
A life-size statue of a game character.
Inflatable energy swords were a popular freebie.
More game demo stations.
The main room in the theater.
Still more Halo demo stations.
Another life-size statue.
It's not Master Chief, but the resemblance is uncanny.
I suspect these guys really like Halo.
A mini Best Buy store inside the theater was set up to assist all your Halo purchasing needs.
Fans waiting for a turn in the ongoing multiplayer tournament.
Another Halo character.
The Best Buy theater stage being prepped for rapper Kid Cudi.
If it's a gaming event, neon-colored beverages can't be far behind.
More gameplay from inside the theater.
Any of these kids could easily take me apart in Halo: Reach.