COLOGNE, Germany--The Photokina show here is a spectacle for photographers, so camera makers of course are eager to show off the latest wares. Fujifilm's FinePix Real 3D W3 is its latest 3D camera--note the dual lenses for stereoscopic image capture--and visitors to the company's booth could take photos and see them on 3D TVs.
Sigma announced its SD1 SLR at the Photokina show. It's got a magnesium-alloy chassis. Sigma's earlier SLRs haven't fared well in the marketplace, but the company hopes the SD1 will do better in part through a larger and improved Foveon x3 image sensor. The new model, measuring 24x16mm, has a 15.3-megapixel resolution, but unlike the vast majority of cameras, each pixel captures red, green, and blue light, not just one of those three. The camera is due to go on sale in February.
Sony's compact, higher-end NEX cameras use the proprietary E mount to attach lenses, and only three are available for the new camera family today. To expand the line, Sony plans to release four more in 2011: a wide-angle, fixed focal length design with Carl Zeiss optics; a telephoto zoom; a macro lens; and a portrait lens. Three more are planned for 2012, too, and Sony was eager to show off adapters letting people mount other lenses.
At the Photokina show here, Sony made the case that its new NEX cameras should be taken seriously. Although only three lenses are available for the NEX family's E mount, adapters let people attach all manner of lenses to the compact cameras, including this bellows option. This sort of arrangement will be a rarity, but InfoTrends expects 9 percent of camera shipments and 26 percent of camera revenue to come from this class of model in 2010.
Samsung showed its second compact interchangeable lens camera (ILC) at Photokina, the NX100. Here, Tyrone Turner, a National Geographic photographer who endorsed the NX10 and NX100, holds a white model of the new camera. Samsung's line is competing with Sony's NEX family and with models from Panasonic and Olympus that share the same lens mount.
Pentax is bringing its 645D medium-format camera to Europe showing it off at Photokina this week and putting it on sale in December. Previously the high-end 40-megapixel camera was available only in Japan. Its sensor measures 44x33mm, larger than high-end SLRs from Canon, Nikon, and Sony, for better light-gathering abilities.
Olympus announced plans to release a higher-end compact camera in the first quarter of 2011. The camera is the first compact model to be equipped with a lens bearing Olympus' Zuiko lens brand that for decades has only appeared with its SLR cameras. Olympus is trying to telegraph that this will be a premium product.
Fujifilm introduced its FinePix x100 prototype at the Photokina. The show is geared toward photo enthusiasts, and so is the x100: It's got a retro look and a retro design with a fixed 23mm (35mm equivalent) lens. The production version of the camera is due in early 2011.
Hasselblad, a high-end camera maker on the mend after rough and unprofitable years, showed off this one of 499 special Ferrari-branded H4D medium-format cameras. Hasselblad also announced a 200-megapixel model due in 2011, though it'll be able to photograph at that resolution only with stationary subjects.
Olympus boasted of the diminutive size of its Pen line of cameras with interchangeable lenses. The cameras' smaller sensor means smaller lenses can be used. Shown here are, from front to rear, the 726-gram Olympus E-PL1 with a 75-300mm lens, a 1,695-gram Olympus SLR with an 80-400mm lens, and a 1,860 Canon SLR with a 100-400mm lens. Because the Pen cameras have a smaller sensor, their telephoto lenses don't need as long a focal length; a 300mm lens on its camera has about the field of view as a 600mm lens on a full-frame SLR and 400mm lens on a mainstream Canon or Nikon SLR.
Canon showed off the new L-series version of the 70-300mm lens. It's designed to cover a broader range than other professional lenses--typically a 70-200mm and 300mm combination. However, the 70-300mm model extends as you zoom it out to 300mm.
Sony boasts its translucent-mirror cameras' full-time autofocus can keep moving subjects sharp even as the cameras shoot at 10 frames per second. The company had a half pipe on display to let people try.
This shot shows the Schneider Kreutznach lens, right, and the image sensor at the center of the leftward plate. The camera should ship in 2011. This model uses a Phase One medium-format digital image sensor back.
Canon has built only a very tiny number of models of its upcoming 8-15mm fisheye lens, and one was on display at Photokina. It'll show a full 180-degree view on a full-frame camera, letting a photographer easily shoot both her toes and a ceiling fan in the same shot.