SAN FRANCISCO--At Macworld 2011, the first Macworld since the iPad was released and only the second to take place without a prominent Apple presence since the company decided to pull out of the event, some of the flare has been lost.
Moving to one of Moscone Center's smaller show floors, the tradeshow lacks the old sense of anticipation and excitement for product launches, and is instead more of a clearinghouse of look-alike Apple accessories.
The expo floor features aisle after aisle of similar products. If you're interested in iPad and iPhone cases, skins, and screen protectors, you'd be in heaven here.
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Sponge Bob to Pink Floyd
Custom graphic cases for the iPad and iPhone are everywhere here. Domo, Sponge Bob, Pink Floyd and custom-made graphics can be transformed into flashy cases.
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Products related to video and music media are some of the more interesting accessories at this year's show.
As Apple becomes more multimedia proficient and iPhones carry all sorts of media, producers are finding new ways to access the content and bring it to more dynamic displays.
Handheld projectors, like the one seen here, cost a few hundred dollars and show movies from iPhones on nearby walls.
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Is the iPhone design too sleek and clean for you? Give it some flare with jeweled cases and flashy designs.
These Luxmo luxury mobile cases will bring out your inner Liberace.
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Tripod for pictures
Take better advantage of the iPhone's superior camera with Gymbl's tripod.
As a stabilizer for using FaceTime for video conference calls, Gymbl allows for hands-free chatting.
Accompanying software enables the iPhone to be used as a panorama camera, stitching together multiple images for a large view of the world.
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Sidekick cleaning pad,
The Sidekick cleaning pad, made by Lenspen, removes smudges and dirt from the pristine screens of iPads and iPhones.
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Paper Show shows off a teacher's aid that replaces the overhead projector as a way of demonstrating lessons to students.
The accompanying pen can be used to write on the paper pad and to draw on the screen.
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Cases, protectors, and stands are everywhere, and some do double duty.
The TabGrip shown here clamps onto an iPad and gives each side a protective handle.
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In addition to acting as handles for the iPad, the TabGrip transforms into a stand for the iPad.
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The Ektopad is a case designed specifically for gamers.
The mushy silicon frame emulates the feel of gaming controllers.
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Showing off cases
Walking down the second aisle of cases and stands for the iPad, a vendor shows off the Us+U, billed as "the world's most functional iPad case."
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Zaggmate has a business-oriented accessory for the iPad, a protective cover along with bluetooth keyboard and stand that give the iPad a more laptop-like feel.
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Aisles and aisles of accessories
Aisles and aisles of accessories, most of which are iPad stands, cases, and protective screens, inside Moscone West at Macworld 2011.
With so many apps that have various uses, stands are everywhere, providing hands-free access to apps.
The Guitar Sidekick attaches to the neck of a guitar, giving musicians an easy way to read music from iPhones.
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Skin is in
Skin is in at Macworld, and along with graphic skins for phones, there are also many, many keyboard skins, showing shortcuts tailored to specific programs, like this skin, which shows Adobe Premiers keystrokes.
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It's all Apple
It's all Apple at Macworld, with Apple gobbling up the ghosts of Windows past.
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Shock-absorbing Impact Shield
Using a hammer to demonstrate the protective ability of their cases, an iPhone with the shock-absorbing Impact Shield gets pounded with a hammer, and goes unscathed.
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We're not sure what they were showing off, but there was some 3D on display.
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Skins, skins, and more skins
Skins, skins, and more skins, more colorful than the last, but not as protective as the next, so they say.
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LaunchPad is a secure stand and mount that enables a company to use the iPad as a kiosk to safely and securely show off information to customers.
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Definitely the most unique product I saw on the expo floor at Macworld, iGrill connects your iPad or iPhone to a device that monitors your grill skills.
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Fling game controller
The Fling game controller attaches to the iPad screen with suction cups and gives a more precise and accurate way of controlling games on the iPad.
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You may have seen it advertised on TV, and here it is in real life.
With TV Hat, you place your iPhone inside the long brim, lower the side curtains, and create a tiny home theater, wherever you are.
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The Technocel product called the PowerPak Duo is one of the new products released this year at Macworld 2011.
The smart charger is designed to charge an electronic device, such as iPads, iPods, or iPhones two at a time, anytime and anywhere.
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Music with MACs
Music application and advanced hardware designed to work in conjunction with Apple products including iPhones and iPads are giving amateur musicians the tools they need to produce studio-quality recordings at home.