Scenes from E3 2010, Day Zero

The location for Microsoft's Xbox 360 press briefing

The entry line quickly grew around the corner.

The list you *didn't* want to be on.

Fable creator Peter Molyneux waits outside before the presentation.

Because with the Kinect camera, you jump a lot -- get it?

A Cirque holdover from the previous evening.

Waiting for the presentation to begin.

Another entry in the popular, and now annual, Call of Duty series.

Kinect gets an official logo.

Metal Gear creator Hideo Kojima demoed a new game in that series.

Peter Molyneux talked about, but showed little of, Fable III.

Halo is also in danger of becoming an annual franchise.

Another view of Halo Reach

A detailed view of the Kinect camera.

Demoing the potentially most interesting Kinect feature -- video chat.

ESPN is coming to Xbox Live, at no additional cost.

It's not a Nintendog, it's a Kinectimal.

One of the more "hands-on" Kinect games demoed.

Kinect Sports seemed very similar to Wii Sports, just with more running in place.

A surprisingly impressive performance on Dance Central (which is not your typical Harmonix music game).

All the launch titles for the Kinect system.

A close-up view of the Kinect and the new Xbox 360 design.

EA also chose a downtown LA theater for its press briefing.

Medal of Honor made a comeback appearance, but looked suspiciously like EA's Battlefield: Bad Company.

A live 24-person deathmatch.

Another view of Medal of Honor's multiplayer game.

Sure to delight parents everywhere -- EA now has a loyalty program for gamers called the Gun Club.

Former Microsoft exec Peter Moore, now with EA Sports, gets a cameo in a trailer for EA's new MMA fighting game.

Hall of Famer Joe Montana shows up to endorse Madden NFL 11.

A brief glimpse of The Sims 3 for consoles.

Finally, the biggest original game of the show so far -- EA's Bulletstorm.