CNET también está disponible en español.

Ir a español

Don't show this again

On Thursday, Samsung will open its first Bay Area Samsung Experience Store in the heart of Silicon Valley. This fourth US store will be an "everything" hub to tie in customer service and tech support with Samsung's vast empire of gadgets as the world's biggest phone and TV maker.

Published:Caption:Photo:James Martin/CNET
1
of 13

The new Samsung retail store location at the Stanford Shopping Center in Palo Alto, California, is only about 15 miles from Apple's headquarters in Cupertino.

Published:Caption:Photo:James Martin/CNET
2
of 13

The center of the store will focus on Samsung's extensive line of phones, currently showcasing the flagship Note 10 and S10 devices as well as the more budget-friendly A series.

Published:Caption:Photo:James Martin/CNET
3
of 13

A corner of the Samsung Experience Store is dedicated to SmartThings smart home devices.

Published:Caption:Photo:James Martin/CNET
4
of 13

A colorful display shows off phone cases in just about every available hue.

Published:Caption:Photo:James Martin/CNET
5
of 13

Customers will be able to get tech support from onsite experts and get broken devices fixed.

Published:Caption:Photo:James Martin/CNET
6
of 13

The Samsung Galaxy Watch Active 2 is on display at the Samsung Experience Store in Palo Alto.

Published:Caption:Photo:James Martin/CNET
7
of 13

The new store showcases smart home devices, laptops, tablets, watches and phones, as well as all kinds of gadget accessories.

Published:Caption:Photo:James Martin/CNET
8
of 13

Samsung is getting in on The Rise of Skywalker hype with a limited edition Star Wars Galaxy Note 10 Plus, which celebrates Supreme Leader Kylo Ren's red and black style. 

Published:Caption:Photo:James Martin/CNET
9
of 13

When the red S Pen that looks a lot like Kylo Ren's red-bladed lightsaber is inserted or removed from its slot, a lightsaber tone plays.

Published:Caption:Photo:James Martin/CNET
10
of 13

"We created Samsung Experience Stores to give Galaxy fans more of what they love -- the chance to experience our latest technologies in-person, with engaging product interactions and personalized care services," Samsung said in a November blog post.

Published:Caption:Photo:James Martin/CNET
11
of 13

There's one Samsung device that won't be on tables for shoppers to play with: the Galaxy Fold. Samsung's first foldable, which starts at $1,980, will be housed in a display at the front of the store.

Published:Caption:Photo:James Martin/CNET
12
of 13

The Galaxy Fold is safely housed in a glass case at the Palo Alto store. Sales associates also have models they can show to shoppers. 

Published:Caption:Photo:James Martin/CNET
13
of 13
Up Next

Best dating apps of 2020