The W370's photo quality is generally very good but not without issues. Photos taken in the range of ISO 80-200 were better than expected for a camera with its features and price. (In my tests, the Auto ISO usually went with ISO 100 in bright daylight.) Photos viewed at 100 percent have a decidedly digital look to them and might look soft and lack fine detail. However, prints of 8x10 inches or smaller looked nice and fairly natural. Even larger prints up to 13x19 inches are fine as long as you're not overly critical. Higher ISO photos--those at and above ISO 800--are where this camera falls apart in comparison to the W350. The W350's color performance was fairly consistent from ISO 80 to 3,200. And while its noise suppression made subjects look painterly, the photos were still usable for small prints when sensitivities above ISO 400 were used. With the W370, these higher ISOs yield poor results with noticeable shifts in color and a lot of noise.