Roku TV unveiled: television sets with Roku streaming built-in
Roku's software built-in
Fancy input labels
Unlike most traditional TVs, when you turn on a Roku TV, the first thing you'll see is the Roku home screen. The interface looks nearly identical to the one found on modern Roku boxes, with the exception of icons for your other devices, such as "Cable" and "Blu-ray."
Those icons are basically fancy input labels. Once you select a device, it will switch to the corresponding input, but then you'll have to pick up its remote, as a Roku TV can't control other devices, such as a cable DVR.