The ultracompact twin-lens imaging device creates fully spherical images you can zoom, swipe, and rotate.
Once the images are on your device, you can manipulate them with your fingers. Zoom in and out, swipe through them and send them spinning, or rotate to see the sky above or ground below.
You can then upload them to a dedicated Theta site for sharing on social networks and on Microsoft's Photosynth and Bing Maps sites. A desktop version for Mac and Windows allows high-res images to be saved, viewed, and shared from there, too.