Ricoh GXR system photos

In what has to be the oddest new camera technology announcement of 2009, Ricoh unveiled its GXR system. It's not a mirrorless interchangeable lens (dare I say EVIL?) system, as was rumored around the blogosphere, but what the company catchily calls an "Interchangeable Unit Camera," where the "Unit" in question is a lens/sensor module which slides into a housing that includes the rest of a point-and-shoot's pieces--920,000-pixel 3-inch LCD, controls, hot shoe, and flash. A tiltable EVF that fits in the hot shoe will be optional.