To create a working model of the camera, Relonch modified a Samsung Galaxy NX mirrorless with a nonremovable 30mm f2 lens affixed to it. The NX is a pretty big camera, so the company will probably switch to a smaller-bodied option by the time it ships in 2018.
The NX had touchscreen-only controls, so Relonch only had to block off a dial and movie record button. The power and shutter buttons remain.
I'm not terribly fond of the design. As for this color? Two words: The Tick.
You can see the camera settings in the viewfinder, but it shoots at a fixed f2 aperture and automatically sets the rest. It also uses just the central focus area, though you can focus and recompose if you want something off center.
One of the legacies of the Galaxy NX is the huge diopter control -- that's probably going to be smaller final model. (It controls the focal plane in the viewfinder to adjust for people who wear glasses.)
This is the terminal for the magnetic charging port, a proprietary connector that's USB on the other end. It replaces the SD card slot, since the camera has 64GB of internal storage.
I don't think this will ever be a mass-market service, so numbering shouldn't get unwieldly.
Power and shutter buttons. That's all folks.
We got to try the camera in San Francisco. Overall, the photos look very pleasing. They have the look of light HDR with some vignetting (dark areas around the edges of the photo). Click through for more sample photos.
Relonch doesn't skimp on the saturation in its color choices, though there's tan and a black-with-red-stitching for more somber photographers.