Qualcomm CEO Paul Jacobs took the stage Monday at the Consumer Electronics Show to try to fill the keynote vacancy left by Microsoft. But he would get a helping hand from some big names from tech, sports, and entertainment -- including the chief executive responsible for delivering the keynote for the last couple of years.
Jacobs is joined on stage at CES 2013 by Microsoft CEO Steve Ballmer, who used to give the main keynote at the conference. Ballmer showed off two of the newest Windows RT devices, the Samsung ATIV and Dell XPS. Both are powered by Qualcomm's Snapdragon processors.
Jacobs unveils the Snapdragon 600, which Qualcomm says sports performance up to 40 percent better than its older chips. He also unveiled the 800 series, which is said to have up to 75 percent better performance.
Jacobs was also joined on stage by Nascar Sprint Cup champ Brad Keselowski, who showed a demo of new Nascar-enhanced broadcast app.
Qualcomm CEO Paul Jacobs with movie director Guillermo Del Toro, who offered a preview of his new movie "Pacific Rim" on a Snapdragon tablet.
Big Bird stopped by Jacobs' CES 2013 keynote to demonstrate "Wordoscope," an educational app created on Qualcomm's Vuforia. More than 40,000 developers have signed on the build apps on the platform.
Jacobs highlighted a companion app for the forthcoming Star Trek movie "Star Trek Into Darkness" that taps Qualcomm's context awareness tech.
Jacobs was joined on stage briefly by an electric-powered Rolls-Royce that was charged using the Qualcomm Halo wireless charging system.