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This is Qoobo and it's adorable and that's really all you need to know. 

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Photo by: Tim Stevens/CNET

But we're CNET so we'll of course tell you more. It's a fuzzy cat... pillow... thing with a tail that wags. 

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Photo by: Tim Stevens/CNET

Yes, give it a little attention and that tail starts to flop back and forth, just like a contented kitty. 

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Photo by: Tim Stevens/CNET

It's also heavy, too, like a cat, and plump and plush like a particularly plump one.

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Photo by: Tim Stevens/CNET

But it's not a cat, it's just a pillow. 

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Photo by: Tim Stevens/CNET

The fuzz is deep and its soft exterior hides a simple accelerometer inside, plus the mechanics necessary to move that tail.

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Photo by: Tim Stevens/CNET

The company's previous product was Bocco, a loveable smart home hub. 

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Photo by: Tim Stevens/CNET

Bocco made it to the US and elsewhere, so there's hoping Qoobo will be available internationally too. 

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Photo by: Tim Stevens/CNET

Qoobo comes in gray and brown. 

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Photo by: Tim Stevens/CNET

Instructions are simple. 

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Photo by: Tim Stevens/CNET

Pet and be healed. 

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Photo by: Tim Stevens/CNET

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Photo by: Tim Stevens/CNET

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Photo by: Tim Stevens/CNET

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Photo by: Tim Stevens/CNET

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Photo by: Tim Stevens/CNET

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Photo by: Tim Stevens/CNET

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Photo by: Tim Stevens/CNET

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