Hundreds of Australians stayed up late last night to be the first to buy the PlayStation 3. CNET.com.au trekked across the shopping districts of Sydney to bring you all the action from various PS3 midnight launches.
Retailer Myer joined forces with Sony Computer Entertainment Australia to hold a major launch event in Sydney's Pitt St mall. This photo, taken at approximately 9.20pm, shows workers assembling a large movie screen which was used to play Casino Royale to the waiting crowds.
The opening credits to Casino Royale officially kick starts the night.
Casino Royale draws a crowd of on-lookers and to-be owners of the PlayStation 3.
Masseurs were on stand-by for any future PS3 owners who had kinks in their neck or just wanted to enjoy some of life's little luxuries.
The queue starts to fill with anxious gamers waiting to get their PS3s. By this stage (about 11.15pm), close to 100 people had turned up.
Casino Royale does its job and keeps the crowd entertained as the minutes tick by.
Over at the Harvey Norman store at the Moore Park SupaCenta, Australian boxing champ Kostya Tsyzu was on hand to demonstrate the PS3's capabilities, specifically while playing Fight Night Round 3.
Poor EB Games at the Moore Park SupaCenta was overshadowed by Harvey Norman's gimmicks and had no one waiting at their store, but the staff were exceptionally upbeat and smiley regardless.
Two Harvey Norman sales staff were manning the tills for the 40 people there to buy a PS3 -- or to see two-time junior welterweight champion Kostya Tsyzu play.