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HolidayBuyer's Guide

Rainbow nation

Red

Red

Orange

Yellow

Gold

Wood

Green

Blue

Blue

Blue

Pink

At the dawn of the smartphone era, serious smartphones were black or gray and "stupid" phones got the bright hues. These days, splashes of color liven up portfolios of black, and metallic silver and gold.

Caption by / Photo by Josh Miller/CNET

LG's G Flex 2 is resplendent in a shiny red coating that also claims to self-heal when scratched.

Caption by / Photo by Josh Miller/CNET

The high-priced Tonino Lamborghini 88 Tauri dresses up its red calfskin leather look with stitching and metal accents. It also comes in navy blue.

Caption by / Photo by Seamus Byrne/CNET

As arresting as a traffic cone, the Microsoft Lumia 640 grabs your attention. It also comes in cyan blue and the more sedate white and black.

Caption by / Photo by Sarah Tew/CNET

"Eggy" is the name LG attached to its yellow version of the adorable Aka, the first smartphone whose digital eyes reveal its backstory and personality.

Caption by / Photo by Jessica Dolcourt/CNET

The LG G3 is only one of many top-tier smartphones that include metallic gold as part of its lineup. We're pretty partial to the brushed-metal look.

Caption by / Photo by Josh Miller/CNET

We realize that "wood" isn't a color, strictly speaking. Nevertheless, these unique Moto X (2014) finishes separate your phone from the herd. The Moto Maker website gives you dozens of options for color-customizing the backing and trim.

Caption by / Photo by James Martin/CNET

If you're lucky enough to live in a place where you can buy the emerald-green version of the Samsung Galaxy S6 Edge, its shimmery backing adds depth when the surface catches light.

Caption by / Photo by Sarah Tew/CNET

A soft-touch finish on theGoogle Nexus 6's blue backing gives this supersize handset a richer personality.

Caption by / Photo by Josh Miller/CNET

Blending into the blue wall behind it, the 5.7-inch cyan Microsoft Lumia 640 XL boldly carries on the signature Lumia color, along with eye-searing orange and black.

Caption by / Photo by Jessica Dolcourt/CNET

Samsung's jewel-toned Galaxy S6 is this confection in topaz blue. Most markets will sell the phone in gold, white and black; this splash of color is an outlier for select markets.

Caption by / Photo by Sarah Tew/CNET

Remember the LG Aka from earlier in this slideshow? It's also one of of the only pink smartphones we've seen in a long time. LG calls this one Yo-Yo, by the way. Why? Read up on that here.

Caption by / Photo by Jessica Dolcourt/CNET
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