Pepcom's Digital Experience goes rodeo (photos)

Cowgirls were handing out party favors to the press. I got a chocolate lollipop.

One of the many food booths set up at Digital Experience. This was the meat-carving stand.

Nest was debuting its smart thermostat, which learns how to control the climate in your house.

Asphalt Adrenaline 6 was being played at the Lenovo stand.

Keeping with the cowboy theme, there was a bull ride for attendees to hop on.

Rodeo-themed decorations were everywhere.

A cowgirl shows me her roping skills in front of a snazzy sunset backdrop.

Intuit had its GoPayment set up. Pay with a credit card by swiping it on your phone.

Native Union's Play video memo pad gives fridge magnets a breath of fresh air. Record a video note to leave on your fridge for your roommates to find.

The booths all had the same small signage. Very egalitarian.

I asked the people at Gorilla Glass if they made the iPhone glass and they stated they were not allowed to discuss all of their clients.

Basis showed off its well-designed heart monitor. It's a great device for keeping track of your health.

Olympus put its cameras on ice for the chilly ice bar that was serving martinis.