The Microsoft retail store in Mission Viejo, Calif., as seen from outside the shop, is one of two the company opened earlier this fall. The other is in Scottsdale, Ariz. CNET recently took a look around Microsoft's store in Orange County, Calif., to see for itself how Redmond is doing in its retail push.
One of the unique features of the Microsoft Store is the ability to pick from hundreds of software titles beyond those stocked on store shelves. The on-demand software, including manual and packaging, can be created in just a few minutes.
The on-demand software creation machine from Tribeka means that Microsoft can offer an unlimited supply of a particular software title--a potential boon for sales of popular new releases, particularly during the holiday shopping season.
The Microsoft Store offers the option to "skin" a desktop, laptop, or Xbox with any number of covers, ranging from Disney themes to college and pro sports logos. Skins are created on-demand in the back of the store.