Panasonic used a New York City Best Buy store to launch its 3D TV sales for 2010. In addition to executives from both companies, representatives from Fox Video and DirecTV were also present.
Mary Daily, executive vice president of marketing for Twentieth Century Fox Home Entertainment takes the stage to announce that "Ice Age: Dawn of the Dinosaurs" will be the company's debut 3D Blu-ray disc later in 2010. However, she said she had no information on when Fox's "Avatar" would hit Blu-ray (in 2D or 3D).
The event was well publicized by Best Buy and Panasonic. Beyond the usual "gadget press," plenty of mainstream media outlets--including local and national TV--were on hand to document the story.
