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The Nokia Steel is a smart device disguised as a regular ol' wristwatch.
It doesn't receive calls, text or email notifications like other smart watches.
It's a basic fitness tracker, following your steps, distance travelled, calories burned during exercise and daily calorie expenditure.
It's also water resistant up to 50 metres, and can track the distance you swim.
It has no screen, so you'll get your readings through Nokia's Health Mate phone app.
Unlike other wearables, you don't need to charge the Steel's battery. Nokia says it lasts for 8 months.
It's a good choice for those who dislike the look of smart bands, or think smart watches are too chunky.
It's a rebranded version of Withings' Activite Pop. It retails for $130, AU$229 and £119.