Inside Nintendo's E3 2019 booth

A spooky Luigi's Mansion (complete with Gooigi) proves to be a highlight.

James Martin

James Martin is the Managing Editor of Photography at CNET. His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care. From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his is a dream job for any documentary photography and journalist with a love for technology. Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.

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James Martin

June 11, 2019 1:56 p.m. PT

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As the E3 2019 show floor opened on Tuesday morning, June 11, 2019, gamers waited in long lines at Nintendo's booth for Pokémon Sword and Pokémon Shield, Luigi's Mansion 3, The Legend of Zelda: Link's Awakening and Marvel Ultimate Alliance 3: The Black Order.

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Luigi stops by the Nintendo booth to check out the dark hall inside Luigi's Mansion 3.

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Playing Luigi's Mansion 3 inside the spooky black-lit, castlelike exhibit at the Nintendo booth.

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Gamers check out Marvel Ultimate Alliance 3: The Black Order at the Nintendo booth.

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Playing The Legend of Zelda: Link's Awakening at the Nintendo booth at E3 2019.

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Playing Nintendo Switch games Pokémon Sword and Pokémon Shield at the Nintendo booth at E3 2019 just after the show opened Tuesday morning June 11, 2019 in Los Angeles.

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Gamers stand focused on playing Marvel Ultimate Alliance 3: The Black Order at the Nintendo booth.

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Playing The Legend of Zelda: Link's Awakening at the Nintendo booth at E3 2019.

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Gamers waited in long lines for Pokémon Sword and Pokémon Shield, Luigi's Mansion 3, The Legend of Zelda: Link's Awakening and Marvel Ultimate Alliance 3: The Black Order.