CNET editors pick the products and services we write about. When you buy through our links, we may get a commission.

Nike shows off its new FuelBand SE (pictures)

From New York at the NikeFuel Forum event, Nike unveils the next iteration of its FuelBand fitness tracker. CNET brings you the highlights in photos.

Kent German

Oct. 15, 2013 9:11 a.m. PT

1 of 30

Sarah Tew/CNET

Nike is holding its FuelForum event in New York to announce its latest FuelBand device.

Read Full Review

2 of 30

Sarah Tew/CNET

A Nike rep welcomes the crowd and opened the event.

Read Full Review

3 of 30

Sarah Tew/CNET

As the FuelForum kicks off, Nike's vice president of digital sports, Stefan Olander, takes the stage.

Read Full Review

4 of 30

Sarah Tew/CNET

There are more than 20 million members using Nike+.

Read Full Review

5 of 30

Sarah Tew/CNET

Olander says that tennis player Serena Williams can score 4,300 NikeFuel points in a 2-hour match.

Read Full Review

6 of 30

Sarah Tew/CNET

If you earn 5,100 points in 16 hours you'll have an active day.

Read Full Review

7 of 30

Sarah Tew/CNET

Olander used a globe to show work activity across the planet.

Read Full Review

8 of 30

Sarah Tew/CNET

There's a distinct correlation between how many friends you have and your fuel score.

Read Full Review

9 of 30

Sarah Tew/CNET

Not surprisingly, the top request for current FuelBand owners is to make the device better.

Read Full Review

10 of 30

Sarah Tew/CNET

Dr. David Agus arrived on the stage to talk about movement.

Read Full Review

11 of 30

Sarah Tew/CNET

The more we move, the better, says Agus. According to this chart, hairdressers and typists are much more likely to die than gardeners. Oops.

Read Full Review

12 of 30

Sarah Tew/CNET

Shockingly, Agus then got the live-bloggers in the audience to move.

Read Full Review

13 of 30

Sarah Tew/CNET

Jumping jacks, anyone?

Read Full Review

14 of 30

Sarah Tew/CNET

Olympic gold medalist Shawn Johnson dropped by to talk about the FuelBand. She likened it to a personal coach.

Read Full Review

15 of 30

Sarah Tew/CNET

Johnson said the strangest thing she's done to earn points while wearing the FuelBand is punching the air.

Read Full Review

16 of 30

Sarah Tew/CNET

New York Giants wide receiver Victor Cruz also dropped by to talk FuelBand.

Read Full Review

17 of 30

Sarah Tew/CNET

And here's decathlete and Olympic champion Ashton Eaton.

Read Full Review

18 of 30

Sarah Tew/CNET

But these two aren't just here to talk.

Read Full Review

19 of 30

Sarah Tew/CNET

See, I told you so. The presentation broke for a few minutes for a FuelBand demo. Cruz took to a rowing machine.

Read Full Review

20 of 30

Sarah Tew/CNET

And Eaton got on a treadmill.

Read Full Review

21 of 30

Sarah Tew/CNET

There was even a punching bag.

Read Full Review

22 of 30

Sarah Tew/CNET

And here it is, the new FuelBand SE.

Read Full Review

23 of 30

Sarah Tew/CNET

Of course, the FuelBand connects to an app on your iPhone. Sadly, though, there is no Android support.

Read Full Review

24 of 30

Sarah Tew/CNET

The iOS app shows a variety of stats to keep you on track toward your goal.

Read Full Review

25 of 30

Sarah Tew/CNET

If you don't have an iOS device, you can use the FuelBand Web site. Again, there's no Android support.

Read Full Review

26 of 30

Sarah Tew/CNET

You can add groups to share your achievements and create movement-inspired games that challenge you with different badges.

Read Full Review

27 of 30

Sarah Tew/CNET

Here you can see more screens of the FuelBand app.

Read Full Review

28 of 30

Sarah Tew/CNET

Dennis Crowley, head of Foursquare, says he uses the FuelBand. He has a goal of 3,200 Fuel points a day.

Read Full Review

29 of 30

Sarah Tew/CNET

Olander talked about the Nike Plus Fuel Lab.

Read Full Review

30 of 30

Sarah Tew/CNET

The FuelBand SE will come in several colors.

Read Full Review

More Galleries

37 of the best games on Nintendo Switch

Nike shows off its new FuelBand SE (pictures)

Discuss: Nike shows off its new FuelBand SE (pictures)

More Galleries

37 of the best games on Nintendo Switch

'Harry Potter' spells, ranked

New movie calendar for 2020 and 2021 following coronavirus delays

Best dating apps of 2020

The best phones to give in 2019

32 outdoor security cameras that take home security seriously

Best 4K Blu-rays