Motorola's new lineup includes the less-expensive Moto G ($179 without contract in the US) and two different versions of the higher-end Moto X.
The highest-end new phone is the Moto X Style, known as the Moto X Pure in the US where it will start at $399.
Motorola claims the Pure/Style has the "best camera in the industry." It's 21 megapixels with f2.0 aperture and 4K video capture. On the front is a 5 megapixel selfie camera with 87 degree wide angle lens.
As with all new Motorola phones, an endless variety of customizations are available for the Pure/Style in the Motomaker Studio.
In addition to plenty of color combinations, it's also available in premium handwoven leather and natural wood.
The Style/Pure has more screen area in relation to its overall size.
Another big feature of the Pure is the ability to work with the LTE bands of all four US carriers.
The Pure/Style are basically the same phone in terms of specifications.
Motorola's "other" new X is the Moto X Play with an extra-large battery. It won't be available in the US, however.
The company also updated its popular Moto G, which goes on sale today for $179 in the US, and in 59 other countries worldwide.
The G has a "best-in-class" 13MP camera adapted from Google's Nexus 6 camera.
Unlike most phones inits class the G can handle a dip...
...as the company demonstrated.
A variety of different snap-on back colors are available.
The G can also be customized at the Motomaker Studio.
The company also unveiled a couple of new headsets.