We got a sneak peek at the new Amazon Go store opening at Brookfield Place in New York City.
With a swipe of your phone's Amazon Go app, you enter the store and are tracked as you make selections for purchase. When you walk out, the charge shows up on your account without any interaction with a cashier. However, Amazon is now offering cash sales through an associate on request.
Inside it's a regular looking store with similar contents to a convenience mart that specializes in snacks and prepared foods.
The main difference is that these stores aim to minimize your time and hassle by tracking your purchases through an app.
When you arrive, you open up the Amazon Go app on your phone.
You walk through these turnstyles at the entrance.
You scan your app's barcode to open the gate.
In this particular store, you see a prominent display of the local products that Amazon is selling.
For example, you'd have to wait in a long line at Dominique Ansel to even get close to purchasing one of its famous cronuts-- or better yet, the lesser known but even more delicious DKA pastry, as seen here.
Most of the store is food and sundries.
There are a lot of prepared foods.
New to this store is a selection of sushi.
The chicken banh mi sandwiches are apparently a top seller across Amazon's stores.
If you pick something up but then decide not to purchase it, you won't be charged.
Overhead a complex network of cameras and sensors track your movements and register that the product has been put back.
While you're in the store, your visit is timed and no transactions are final until you leave.
One can't help but wonder about the heaps of data that Amazon might glean from this system.
There are free reusable bags you can use to carry your purchases out.
If you need to pay with cash, you can now ask one of the associates working in the store (mainly restocking items) to check you out.
If you pay in cash, you get a paper receipt.
If you want to use the system as designed, you just walk out with your selection, and the app will charge you accordingly.
If you need to heat something up, there is a microwave and condiment station positioned on the way out.
A few minutes after leaving your app should update with a receipt for what you purchased and a record of your time inside the store.