• Tablets cutting into laptops, e-readers
  • Closing the case for laptops
  • Business users prefer tablets for simple tasks
  • There's already a significant number of multi-tablet households
  • Consumers expect to take two tablets, maybe more
  • iPad 2 a popular business tool
  • Experimentation is beginning
  • There's more loyalty to apps
  • Sample size and research sponsors
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Multi-tablet households report (images)

Tablets cutting into laptops, e-readers

Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
Photo by: Resolve Market Research

Closing the case for laptops

Users report going to tablet for work-related functions.
Photo by: Resolve Market Research

Business users prefer tablets for simple tasks

For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
Photo by: Resolve Market Research

There's already a significant number of multi-tablet households

Android tablets look surprisingly popular among iPad owners.
Photo by: Resolve Market Research

Consumers expect to take two tablets, maybe more

Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
Photo by: Resolve Market Research

iPad 2 a popular business tool

Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
Photo by: Resolve Market Research

Experimentation is beginning

About a third of users planning to buy another tablet have no loyalty to their current brand.
Photo by: Resolve Market Research

There's more loyalty to apps

Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
Photo by: Resolve Market Research

Sample size and research sponsors

The full report is available from Resolve Market Research.

Go back to the blog post, Report: Multi-tablet households growing fast.

Photo by: Resolve Market Research

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