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Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
Updated: / Caption: / Photo: Resolve Market Research
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Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Users report going to tablet for work-related functions.
Updated: / Caption: / Photo: Resolve Market Research
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of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
Updated: / Caption: / Photo: Resolve Market Research
3
of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Android tablets look surprisingly popular among iPad owners.
Updated: / Caption: / Photo: Resolve Market Research
4
of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
Updated: / Caption: / Photo: Resolve Market Research
5
of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
Updated: / Caption: / Photo: Resolve Market Research
6
of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

About a third of users planning to buy another tablet have no loyalty to their current brand.
Updated: / Caption: / Photo: Resolve Market Research
7
of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
Updated: / Caption: / Photo: Resolve Market Research
8
of 9

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

The full report is available from Resolve Market Research.

Go back to the blog post, Report: Multi-tablet households growing fast.

Updated: / Caption: / Photo: Resolve Market Research
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