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Multi-tablet households report (images)

Excerpts from Resolve Market Research report on tablet buying intentions.

Rafe Needleman
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman
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Tablets cutting into laptops, e-readers

Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
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Closing the case for laptops

Users report going to tablet for work-related functions.
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Business users prefer tablets for simple tasks

For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
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There's already a significant number of multi-tablet households

Android tablets look surprisingly popular among iPad owners.
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Consumers expect to take two tablets, maybe more

Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
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iPad 2 a popular business tool

Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
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Experimentation is beginning

About a third of users planning to buy another tablet have no loyalty to their current brand.
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There's more loyalty to apps

Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
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Sample size and research sponsors

The full report is available from Resolve Market Research.

Go back to the blog post, Report: Multi-tablet households growing fast.

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