Monster goes for fashion with new headphones at CES (pictures)

Monster CEO Noel Lee opens Monster's CES 2013 press conference on a high-fashion Segway.

Lee admitted that he wasn't sure how well its Diamond Tears headphones would sell when they launched last year, but went on to say that they were one of Monster's best sellers. So much so that they're back in new colors.

Musician Sheila E. is Monster's advocate for its Diamond Tears headphones.

Part of Nick Cannon's NCredible line of Monster headphones, the new N-Tune color collection sells for $129.95.

Professional football player Drew Brees, quarterback for the New Orleans Saints on stage at the Monster press conferences at CES Monday in Las Vegas, Nevada.

Priced at about $120, the iSport Intensity is the first Monster in-ear headphone to use a new earpipe design for allowing users to hear some ambient noise while sealing in 100 percent of the audio.

A closer look.

Boxer Sugar Ray Leonard at the Monster press conference Monday at CES.

World’s first with Monster HDHS (High Definition Headphone Surround). Powered by AstoundSound for immersive surround sound. Yours for $269.95.