Misfit's office building in Ho Chi Minh City's District 4 shows no signs the company's housed within. District 4 is known as one of the city's poorer neighborhoods but also one with some of the best street food.
Misfit's Vietnamese workers aren't assembling its fitness trackers. Instead, they're writing algorithms and making entire apps, including the Link App that turns the Misfit devices into buttons for taking selfies or controlling the music playing on smartphones. Misfit's Vietnamese workers also do customer service, logistics and other tasks. Most design and product development are done in the US and China.
Many of Misfit's employees in Vietnam studied or lived abroad before returning to the country to be closer to family or for other reasons. Misfit finds most of its new hires through word of mouth and Facebook.