Organized in part by Josh Constine of Inside Facebook, and popularized on the Dolores Park community page on Facebook, the event was quiet and low-key. Photographer Alex Greenberg focused the small crowd and started the remembrance by striking a Tibetan bowl four times at about 9:15 p.m.
Most of the people gathered then held up their illuminated iPhones. Photographers snapped pictures. People talked. By 10:00 p.m. the group had mostly dispersed.
Bobby Burgess, a programmer from the Hayes Valley neighborhood in San Francisco, said, "I felt like I had to come. I'm not a fanboy. I'm not even sure why."