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Looky here, it's the LG Aka

Color-coded character

Choose your character

Android inside

Specs inside

Sturdy and tactile

Take a peek for yourself

Having fun

You want a phone with realpersonality? The LG Aka has not one, but four. Think of the phone line (pronounced AH-kuh) as a set of cartoon characters that reside within your smartphone and you're halfway to understanding LG's novel approach.

Caption by / Photo by Jessica Dolcourt/CNET

Pink, white, yellow and blue. These names correspond to LG's characters, each with his or her own stylized digital eyes and personality: YoYo, Wooky, Eggy and Soul.

Caption by / Photo by Jessica Dolcourt/CNET

Turn on the phone, and the character greets you on LG's skinned version of Android. On the left, YoYo walks on the treadmill, hamburger dangling in front of her face.

Caption by / Photo by Jessica Dolcourt/CNET

Push your newfound phone friends aside (you can see Soul's character on the home screen) and you'll find a functional Android 4.4 KitKat device on a 5-inch 720p HD screen, which you use just like any other phone.

Caption by / Photo by Jessica Dolcourt/CNET

Midrange specs, like the 8-megapixel camera on the back and 1.2GHz quad-core chipset inside, target a more youthful, budget-conscious demographic.

Caption by / Photo by Jessica Dolcourt/CNET

The grippy, textured backing on the colorful phones feels great in the hand, and the dimensions are in balance for the 5-inch display size.

Caption by / Photo by Jessica Dolcourt/CNET

Learn even more about these phones in CNET's LG Aka hands-on take.

Caption by / Photo by LG

For a collection of phones that's all about having fun, you can bet that accessories enter into the mix, like this aftermarket front-facing case that shows of YoYo's eyes and tastes.

Caption by / Photo by Jessica Dolcourt/CNET
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