Launched in China in May, the Le 1 Pro Superphone from Letv is making its way to the US by the end of this year. Sporting high-end specs, the handset has access to Letv's large database of streaming video, which includes TV shows, movies and live events.
A big part of Letv's business strategy is getting users to subscribe to
its video streaming and content services. The handset gives users a year's subscription for free, and a
"live" button at the bottom of the display launches any content that
is playing live at the moment.
At the bottom edge is a USB Type-C port for charging and transferring
data. A rarity among smartphones, the Le 1 Pro Superphone and its variants are the only handsets currently
available to feature the port.
Faster and more efficient than the usual Micro-USB ports seen on other
devices, Type-C USB is also reversible, so you don't have to flip your
connector cable over and over when you're trying to plug it in.
The device has two other variants: the cheaper Le 1
Superphone (far right), which has the same-sized display but a lower resolution and a less powerful processor; and the bigger, 6.33-inch Le 1 Max Superphone (middle), which
has the same Snapdragon 810 processor.
Though Letv faces stiff competition from both handset manufacturers and
the video streaming/distributor industry, the company hopes to carve out
its own space in the US by integrating the two seamlessly. For more on the phone, check out our hands-on.