The LePro 3's polished but hefty design

LeEco started out as an online video streaming company in China. With its eyes on the US, it also wants to sell phones, like the LePro 3. In addition to powerful hardware, the handset is affordable at $400 (or approximately £325 and AU$520).

The device is equipped with a 5.5-inch display with a 1,080-pixel resolution.

The phone weighs 6.24 ounces (177 g) and is heavy. Don't expect it to fit comfortably in your pocket without noticing its weightiness.

Powering the handset is a powerful Snapdragon 821 processor
(it's the same used in the Google Pixels and the OnePlus 3T). It also has a big 4,070mAh nonremovable battery inside.

As for storage options, it has 64GB of internal memory and 4GB of RAM. It does not have expandable memory.

The bottom edge houses a USB Type-C port for file transferring and charging, as well as the audio speakers.

On the back is the 16-megapixel camera and a fingerprint reader for added user security.

At the bottom center of the homescreen is the LeLive button, which lets you access LeEco's streaming video content.

LeEco views some of its current ventures (like making phones and TVs) as extensions to broaden its content platform. LeLive broadcasts shows live from the Internet and has travel, food and exercise channels watch.

The LePro 3 is available at LeEco's online retail portal. Though it's considered inexpensive given its hardware, there are other comparable handsets in its price range, like the OnePlus 3 (and the upcoming 3T) and the Motorola Moto Z Play.

Click here to read more about the LeEco LePro 3.