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Lady Gaga was named Creative Director at Polaroid last year.
A giant crowd gathered to try and get a glimpse of her during the brief appearance at CES.
She said that phones are the cameras of the future, and made reference to the thousands of phones that her fans hold up to photograph her during concerts...
The Polarez GL20 is a bold new set of sunglasses with a built in camera. You can also display your images (for a fashion statement of course) on the LED screens.
I didn't catch what she said that was so funny. She did a lot of swearing, though, which seemed to make the crowd chuckle.
Gaga shows us the Polaroid GL30: a merging of instant-printing technology with digital.
The Polaprinter GL10 is a mobile instant printer.
The paper. Perhaps less costly than the old school polaroid film. One can hope.
Most of the crowd could not even see Lady Gaga, the place was so jam-packed and full of obstructions.
But I did manage to get this beauty with my long lens.
And this, I must say, is a lovely design. I'm eager to see the image quality. This shows that the camera can be used as a frame too.
To shoot, you flip up the screen and the controls are revealed.
You can also add interesting borders in-camera before you print your image, and only print the images you select.