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Apple fans queue in Sydney, Australia

Apple fans queue ahead of the launch of the iPhone 8 in Sydney, Australia, watched over by employees at Apple's George Street store. 

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Soon...

Apple employees wait for new iPhone 8 shoppers ahead of the doors opening at 8 a.m. in the company's flagship store in Sydney, Australia. 

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The first iPhone 8 Plus owner

Mazen Kourouche, right, gets his hand on the first iPhone 8 Plus (or more accurately, two of them) in Australia.

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Apple fans on show

Apple fans show off their new iPhone 8 Plus handsets at Sydney's Apple Store.

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Rigorous staff testing

Apple Store staff test out the new iPhone 8 on launch day at the company's store in Sydney. 

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The iPhone 8 Plus

The 256GB iPhone 8 Plus sells for AU$1,479 in Australia (that's equivalent to roughly $1,170 or £860).

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Apple Watch Series 3

The Apple Watch Series 3, complete with Hermes band, on show in the Sydney Apple Store.

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iOS 11 is here

A customer gets hands on with iOS 11 at Apple's Sydney store.

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Before it begins... Singapore

Apple staff taking a group picture at its Singapore Apple Store before it officially opens.

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Loving dad

Indian businessman Amin Ahmed Dholiya, 43, flew down from India to Singapore to get a gold iPhone 8 Plus as a wedding gift for his daughter. He was first in line, having queued since 7 p.m. last night.

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Excited to be first

Varis Sinthopruangchai, 20, an exchange student from Thailand, taking a selfie with his iPhone 8 and iPhone 8 Plus at the Apple Store in Singapore. 

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15 minutes of fame

Varis Sinthopruangchai getting interviewed by local press on his purchase.

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Queuing is Singapore's national hobby

About 100 people queued outside Singapore's only Apple Store, which opened earlier this year.

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A warm welcome

As usual, Apple customers in Singapore got a warm welcome from staff as they made their way in to purchase their new iPhones.

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Not to be left out

Singapore carrier Singtel also had its own event, with the 10 earliest customers getting a warm welcome for their patronage.

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Regent Street

The Regent Street Apple store looks amazing from the outside.

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London calling

Salam bin Mohammed was first in the queue at the Apple Store on London's Regent Street.

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Heading inside

Salam is the first to be greeted by the cheering Apple Store employees.

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Excited employees

Spirits were high, despite the early hour.

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What a good boy

There was a dog at the launch. This made everything even better.

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Smiles all round

It's an early start for most of the team but they seemed happy about it.

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A small queue

The queue outside the main Regent Street store windows was kept shorter by security staff.

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A longer line

The main queue was just around the corner, where it wouldn't block pedestrians.

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Inside the store

More cheering and clapping inside.

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A press scrum

Lots of British press were at the store to capture the moment the doors opened. 

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A happy handshake

Salam seals the deal on his new phones.

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Shopping success

Two phones, bought and paid for. Steve looks happy.

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A grand space

The Regent Street store received a significant makeover last year and is now full of trees and beautiful Italian marble.

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Line in NYC

Here we are outside Apple's Soho store in Manhattan.  Yes, it used to be a post office.

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First one here

What's with the lei's, guys? PR people came by and gave them out.

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Needs a bigger screen

Matt Berger has been here since 9:30pm last night and intends to buy the iPhone 8 Plus because he "can't stand the small screen" of his iPhone SE. 

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A pretty chill bunch

The line wraps around the building... but not very far.

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Around the corner

I wonder if people will ever stop lining up to buy these phones first thing in the morning.

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Get in formation

Time to make the donuts, people.

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And they're open

The iPhone sale day ritual wouldn't be complete without the applause for their consumers.

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Yay!

This guy is about to buy an Apple Watch Series 3.

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A satisfied customer leaves promptly without fanfare. Soho is classy, y'all.

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