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Apple fans queue in Sydney, Australia

Soon...

The first iPhone 8 Plus owner

Apple fans on show

Rigorous staff testing

The iPhone 8 Plus

Apple Watch Series 3

iOS 11 is here

Before it begins... Singapore

Loving dad

Excited to be first

15 minutes of fame

Queuing is Singapore's national hobby

A warm welcome

Not to be left out

Regent Street

London calling

Heading inside

Excited employees

What a good boy

Smiles all round

A small queue

A longer line

Inside the store

A press scrum

A happy handshake

Shopping success

A grand space

Line in NYC

First one here

Needs a bigger screen

A pretty chill bunch

Around the corner

Get in formation

And they're open

Yay!

Apple fans queue ahead of the launch of the iPhone 8 in Sydney, Australia, watched over by employees at Apple's George Street store. 

Caption by / Photo by Ian Knighton/CNET

Apple employees wait for new iPhone 8 shoppers ahead of the doors opening at 8 a.m. in the company's flagship store in Sydney, Australia. 

Caption by / Photo by Ian Knighton/CNET

Mazen Kourouche, right, gets his hand on the first iPhone 8 Plus (or more accurately, two of them) in Australia.

Caption by / Photo by Ian Knighton/CNET

Apple fans show off their new iPhone 8 Plus handsets at Sydney's Apple Store.

Caption by / Photo by Ian Knighton/CNET

Apple Store staff test out the new iPhone 8 on launch day at the company's store in Sydney. 

Caption by / Photo by Ian Knighton/CNET

The 256GB iPhone 8 Plus sells for AU$1,479 in Australia (that's equivalent to roughly $1,170 or £860).

Caption by / Photo by Ian Knighton/CNET

The Apple Watch Series 3, complete with Hermes band, on show in the Sydney Apple Store.

Caption by / Photo by Ian Knighton/CNET

A customer gets hands on with iOS 11 at Apple's Sydney store.

Caption by / Photo by Ian Knighton/CNET

Apple staff taking a group picture at its Singapore Apple Store before it officially opens.

Caption by / Photo by Aloysius Low/CNET

Indian businessman Amin Ahmed Dholiya, 43, flew down from India to Singapore to get a gold iPhone 8 Plus as a wedding gift for his daughter. He was first in line, having queued since 7 p.m. last night.

Caption by / Photo by Aloysius Low/CNET

Varis Sinthopruangchai, 20, an exchange student from Thailand, taking a selfie with his iPhone 8 and iPhone 8 Plus at the Apple Store in Singapore. 

Caption by / Photo by Aloysius Low/CNET

Varis Sinthopruangchai getting interviewed by local press on his purchase.

Caption by / Photo by Aloysius Low/CNET

About 100 people queued outside Singapore's only Apple Store, which opened earlier this year.

Caption by / Photo by Aloysius Low/CNET

As usual, Apple customers in Singapore got a warm welcome from staff as they made their way in to purchase their new iPhones.

Caption by / Photo by Aloysius Low/CNET

Singapore carrier Singtel also had its own event, with the 10 earliest customers getting a warm welcome for their patronage.

Caption by / Photo by Zoey Chong/CNET

The Regent Street Apple store looks amazing from the outside.

Caption by / Photo by Andrew Hoyle/CNET

Salam bin Mohammed was first in the queue at the Apple Store on London's Regent Street.

Caption by / Photo by Andrew Hoyle/CNET

Salam is the first to be greeted by the cheering Apple Store employees.

Caption by / Photo by Andrew Hoyle/CNET

Spirits were high, despite the early hour.

Caption by / Photo by Andrew Hoyle/CNET

There was a dog at the launch. This made everything even better.

Caption by / Photo by Andrew Hoyle/CNET

It's an early start for most of the team but they seemed happy about it.

Caption by / Photo by Andrew Hoyle/CNET

The queue outside the main Regent Street store windows was kept shorter by security staff.

Caption by / Photo by Andrew Hoyle/CNET

The main queue was just around the corner, where it wouldn't block pedestrians.

Caption by / Photo by Andrew Hoyle/CNET

More cheering and clapping inside.

Caption by / Photo by Andrew Hoyle/CNET

Lots of British press were at the store to capture the moment the doors opened. 

Caption by / Photo by Andrew Hoyle/CNET

Salam seals the deal on his new phones.

Caption by / Photo by Andrew Hoyle/CNET

Two phones, bought and paid for. Steve looks happy.

Caption by / Photo by Andrew Hoyle/CNET

The Regent Street store received a significant makeover last year and is now full of trees and beautiful Italian marble.

Caption by / Photo by Andrew Hoyle/CNET

Here we are outside Apple's Soho store in Manhattan.  Yes, it used to be a post office.

Caption by / Photo by Sarah Tew/CNET

What's with the lei's, guys? PR people came by and gave them out.

Caption by / Photo by Sarah Tew/CNET

Matt Berger has been here since 9:30pm last night and intends to buy the iPhone 8 Plus because he "can't stand the small screen" of his iPhone SE. 

Caption by / Photo by Sarah Tew/CNET

The line wraps around the building... but not very far.

Caption by / Photo by Sarah Tew/CNET

I wonder if people will ever stop lining up to buy these phones first thing in the morning.

Caption by / Photo by Sarah Tew/CNET

Time to make the donuts, people.

Caption by / Photo by Sarah Tew/CNET

The iPhone sale day ritual wouldn't be complete without the applause for their consumers.

Caption by / Photo by Sarah Tew/CNET

This guy is about to buy an Apple Watch Series 3.

Caption by / Photo by Sarah Tew/CNET

A satisfied customer leaves promptly without fanfare. Soho is classy, y'all.

Caption by /
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