iPhone 12's new purple color is pastel perfection

Take a gander of the iPhone 12 in its newest hue.

Patrick Holland

Patrick Holland has been a phone reviewer for CNET since 2016. He is a former theater director who occasionally makes short films. Patrick has an eye for photography and a passion for everything mobile. He is a colorful raconteur who will guide you through the ever-changing, fast-paced world of phones, especially the iPhone and iOS. He used to co-host CNET's I'm So Obsessed podcast and interviewed guests like Jeff Goldblum, Alfre Woodard, Stephen Merchant, Sam Jay, Edgar Wright and Roy Wood Jr.

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Sareena Dayaram Senior Editor

Sareena is a senior editor for CNET covering the mobile beat including device reviews. She is a seasoned multimedia journalist with more than a decade's worth of experience producing stories for television and digital publications across Asia's financial capitals including Singapore, Hong Kong, and Mumbai. Prior to CNET, Sareena worked at CNN as a news writer and Reuters as a producer.

Expertise Huawei, Oppo, smartphones, smartwatches Credentials

More than a decade of journalism experience

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Sarah Tew Senior Editor / Photography

I'm a visual storyteller, working primarily in the medium of photography and photoshop. I listen to more podcasts than I can keep up with and enjoy gardening, cooking, reading, and am striving for a sustainable lifestyle. A big-picture thinker, I am always trying to put the pieces together, and though things are scary these days, I believe humanity will pull through.

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Patrick Holland

Sareena Dayaram

Sarah Tew

April 22, 2021 6:00 a.m. PT

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The iPhone 12 now comes in an exquisite new purple hue.

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Until before Apple's spring event, the iPhone 12 and 12 Mini were available in black, white, blue, green and red.

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Apple CEO, Tim Cook said the new purple color is meant to evoke spring.

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In the promotional video, the purple color looked like a deep rich purple like Prince purple. But as you can see here, it's actually a lighter purple.

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The iPhone 12 box has elements of purple too.

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But even though the box is a little different, the iPhone is the same as the existing iPhone 12 and 12 Mini.

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It has the same flat-sided design, support for 5G and OLED screen with support for HDR. The screen is covered with Apple's ceramic shield.

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The body has an IP68 rating for dust and water resistance and supports MagSafe wireless charging and accessories.

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The iPhone 12 also features the same A14 Bionic processor, runs the same iOS 14 software and even has the same cameras.

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The purple iPhone 12 goes on presale April 23 and will be available on April 30. Prices start at $829 (£799, AU$1,350) for the iPhone 12 or $799 if you activate it on a carrier when you buy it.

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If you love the purple and aren't sure, whether to buy the iPhone 12 in it's fresh new hue or wait for the iPhone 13, read our coverage addressing exactly.