Apple CEO, Tim Cook said the new purple color is meant to evoke spring.
In the promotional video, the purple color looked like a deep rich purple like Prince purple. But as you can see here, it's actually a lighter purple.
The iPhone 12 box has elements of purple too.
But even though the box is a little different, the iPhone is the same as the existing iPhone 12 and 12 Mini.
The body has an IP68 rating for dust and water resistance and supports MagSafe wireless charging and accessories.
The iPhone 12 also features the same A14 Bionic processor, runs the same iOS 14 software and even has the same cameras.
The purple iPhone 12 goes on presale April 23 and will be available on April 30. Prices start at $829 (£799, AU$1,350) for the iPhone 12 or $799 if you activate it on a carrier when you buy it.