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iPhone 12's new purple color is pastel perfection

Take a gander of the iPhone 12 in its newest hue.

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Patrick Holland
Patrick Holland has been a phone reviewer for CNET since 2016. He is a former theater director who occasionally makes short films. Patrick has an eye for photography and a passion for everything mobile. He is a colorful raconteur who will guide you through the ever-changing, fast-paced world of phones, especially the iPhone and iOS. He used to co-host CNET's I'm So Obsessed podcast and interviewed guests like Jeff Goldblum, Alfre Woodard, Stephen Merchant, Sam Jay, Edgar Wright and Roy Wood Jr.
Sareena Dayaram
Sareena Dayaram
Sareena Dayaram Senior Editor
Sareena is a senior editor for CNET covering the mobile beat including device reviews. She is a seasoned multimedia journalist with more than a decade's worth of experience producing stories for television and digital publications across Asia's financial capitals including Singapore, Hong Kong, and Mumbai. Prior to CNET, Sareena worked at CNN as a news writer and Reuters as a producer.
Expertise Huawei, Oppo, smartphones, smartwatches Credentials
  • More than a decade of journalism experience
SarahTewHS2012urbanSuare01.jpg
SarahTewHS2012urbanSuare01.jpg
Sarah Tew Senior Editor / Photography
I'm a visual storyteller, working primarily in the medium of photography and photoshop. I listen to more podcasts than I can keep up with and enjoy gardening, cooking, reading, and am striving for a sustainable lifestyle. A big-picture thinker, I am always trying to put the pieces together, and though things are scary these days, I believe humanity will pull through.
Patrick Holland
Sareena Dayaram
Sarah Tew
iPhone 12 Purple
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The iPhone 12 now comes in an exquisite new purple hue. 

iPhone 12 Purple
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Until before Apple's spring event, the iPhone 12 and 12 Mini were available in black, white, blue, green and red. 

iPhone 12 Purple
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Apple CEO, Tim Cook said the new purple color is meant to evoke spring.

iPhone 12 Purple
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In the promotional video, the purple color looked like a deep rich purple like Prince purple. But as you can see here, it's actually a lighter purple.

iPhone 12 Purple
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The iPhone 12 box has elements of purple too.

iPhone 12 Purple
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But even though the box is a little different, the iPhone is the same as the existing iPhone 12 and 12 Mini.

iPhone 12 Purple
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 It has the same flat-sided design, support for 5G and OLED screen with support for HDR. The screen is covered with Apple's ceramic shield. 

iPhone 12 Purple
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The body has an IP68 rating for dust and water resistance and supports MagSafe wireless charging and accessories. 

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iPhone 12 Purple
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The iPhone 12 also features the same A14 Bionic processor, runs the same iOS 14 software and even has the same cameras.

iPhone 12 Purple
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The purple iPhone 12 goes on presale April 23 and will be available on April 30. Prices start at $829 (£799, AU$1,350) for the iPhone 12 or $799 if you activate it on a carrier when you buy it.

iPhone 12 Purple
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If you love the purple and aren't sure, whether to buy the iPhone 12 in it's fresh new hue or wait for the iPhone 13, read our coverage addressing exactly.

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iPhone 12 Purple
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iPhone 12 Purple
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iPhone 12 purple
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