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Intel ultrabooks take a road trip (pictures)

The chipmaker is heading to eight cities, starting with New York, over the next few months to set up pop-up shops to show off PCs to consumers.

Shara Tibken
Shara Tibken was a managing editor at CNET News, overseeing a team covering tech policy, EU tech, mobile and the digital divide. She previously covered mobile as a senior reporter at CNET and also wrote for Dow Jones Newswires and The Wall Street Journal. Shara is a native Midwesterner who still prefers "pop" over "soda."
Shara Tibken
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1 of 8 Shara Tibken/CNET

Look inside, Intel beckons

Intel is hosting a pop-up store in New York's Meatpacking District from May 17 to 19 to show off ultrabooks to consumers. The chipmaker constructed the building near the Gansevoort Hotel.
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2 of 8 Shara Tibken/CNET

Whirlwind tour

After New York, Intel's pop-up shop will hit Chicago and Tokyo in June, Beijing and London in July, Sao Paulo in late August, Moscow in September, and Sydney in October.
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3 of 8 Shara Tibken/CNET

Plenty of one-on-one time

Jon Schaller, market development manager for Toshiba, shows off his company's new ultrabook to a visitor. Schaller says there haven't been lines at the shop since it opened at 10 a.m. Friday, but that's given him plenty of one-on-one time to explain the product to visitors.
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4 of 8 Shara Tibken/CNET

Nice and shiny

Intel has been pushing thin and light PCs known as ultrabooks for the past couple years, but they haven't helped boost the computing market so far. The devices tend to be pricey, and touchscreen shortages early on hurt supply.
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5 of 8 Shara Tibken/CNET

Match your personality with a PC

The pop-up shop featured several tables with ultrabooks as well as big displays with information and images. Intel wants visitors to explore the various devices, including some that can convert to tablets. "We're trying to show there's an ultrabook that matches your personality," one Intel worker said.
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6 of 8 Shara Tibken/CNET

Laptop? Now it's a tablet

One game Intel is demoing on a Lenovo computer allows users to create terrain, such as hills, using the touchscreen while in tablet mode. The user then converts the device to a more traditional PC to use the keyboard to steer a mower across the grass on that terrain. There will be a global competition to see which city gets the best score on the game.
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7 of 8 Shara Tibken/CNET

Ultrabooks, ultrabooks everywhere

The store displayed ultrabooks from Intel's various partners, including Toshiba, Sony, and Dell.
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8 of 8 Shara Tibken/CNET

So how does this work?

Intel employees show a visitor some features of a PC. The company hopes the tour will show consumers what some newer devices look like.

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