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Intel Vice President Mooly Eden leads a CES press conference this morning, in which the chipmaker highlights its ultrabook efforts, including a touch interface, NFC, and gesture-based recognition. Here he's showing off a concept ultrabook that has both a touch screen and a keyboard.

Click on for more photos from the press conference.

Photo by: James Martin/CNET
Lots of demo ultrabooks provide a backdrop on stage.
Photo by: James Martin/CNET
Intel kicks off the press conference "with something just a little bit different." Judson Laipply, who takes the stage wearing an Orange Crush shirt, does an "evolutions of dance" number.
Photo by: James Martin/CNET
Eden hits on what consumers want in a notebook. He says they want it to be nice, sleek, and sexy.
Photo by: James Martin/CNET
Intel shows off specs as it blows up a bridge in a gaming-app demo.
Photo by: James Martin/CNET
We learn about transactions on ultrabooks using NFC.
Photo by: James Martin/CNET
Eden says Intel is working to make every component slimmer to make ultrabooks thin.
Photo by: James Martin/CNET
Eden talks about the history of interfaces.
Photo by: James Martin/CNET
Moving on to touch interfaces in ultrabooks.
Photo by: James Martin/CNET
Intel shows off the Nikiski concept ultrabook, a clamshell with a touch screen on the cover that lets you use the device without opening it.
Photo by: James Martin/CNET
Proudly displaying the Nikiski concept.
Photo by: James Martin/CNET
In the future, Intel foresees ultrabooks with gesture-based recognition, shown here in a video game.
Photo by: James Martin/CNET
Intel marketing head Kevin Sellers takes the stage to talk about the company's ultrabook-marketing effort.
Photo by: James Martin/CNET
"We have rallied the troops and our marketing engines to drive [ultrabooks] this year," Sellers says.
Photo by: James Martin/CNET

"The buzz is building" for ultrabooks, Sellers adds.

Fueling that buzz, Intel pitches an upcoming announcement with Will.i.am, likely at tomorrow's keynote address from Intel CEO Paul Otellini.

Photo by: James Martin/CNET
Intel gives away 50 ultrabooks to the media, stashed under their seats. Here's a lucky member of the press.
Photo by: James Martin/CNET

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