X

Inside Lego's magical new London home

We take a sneak peek inside Lego's new flagship store in London's Leicester Square -- the largest Lego store in the world.

pp
pp

Andrew Lanxon

See full bio
lego-store-london-leicester-square.jpg
1 of 24 Andrew Hoyle/CNET

Lego has a new home in the heart of London.

The flagship Lego store sits in the middle of Leicester Square and at 914 square metres, it's the largest Lego store in the world. It's also a dream world for Lego fanatics of any age.

Featuring giant Lego sculptures of Big Ben, a London underground tube carriage and a classic phone box, the store is unashamedly British, with Sherlock Holmes, Shakespeare, a policeman and various other characters brightening up the place.

We took a look inside the store ahead of its official opening.

lego-store-london-leicester-square-4.jpg
2 of 24 Andrew Hoyle/CNET

The tube carriage is five metres long and is made up of almost 640,000 bricks. It took 3,399 hours to put together.

lego-store-london-leicester-square-7.jpg
3 of 24 Andrew Hoyle/CNET

The spare seat is for you, of course. Share your journey with a guard and Shakespeare.

lego-store-london-leicester-square-2.jpg
4 of 24 Andrew Hoyle/CNET

The London underground is not my favourite place to find poetic inspiration, but this Lego version might fare better for old Bill.

lego-store-london-leicester-square-25.jpg
5 of 24 Andrew Hoyle/CNET

Something's scared this tube driver enough to make him spill his coffee. It's probably nothing that a strike won't solve.

lego-store-london-leicester-square-19.jpg
6 of 24 Andrew Hoyle/CNET

Big Ben -- or the Elizabeth Tower, the actual name of the building -- measures 6.5 metres tall and is built from 344,000 bricks. It chimes on the hour too, just like the real thing.

lego-store-london-leicester-square-10.jpg
7 of 24 Andrew Hoyle/CNET

You need to get up to the second floor to see the whole thing.

lego-store-london-leicester-square-11.jpg
8 of 24 Andrew Hoyle/CNET

The intricate detail on the clock face is incredible.

lego-store-london-leicester-square-5.jpg
9 of 24 Andrew Hoyle/CNET

A Westminster judge plans a surprise attack on a policeman.

lego-store-london-leicester-square-6.jpg
10 of 24 Andrew Hoyle/CNET

The store's mascot is named Lester. We think Lego chose that name to help people properly pronounce "Leicester", although Lego said that's not actually the case. I still think it is.

lego-store-london-leicester-square-8.jpg
11 of 24 Andrew Hoyle/CNET

There's even a Lego tube map to help you navigate around the city.

lego-store-london-leicester-square-9.jpg
12 of 24 Andrew Hoyle/CNET

Not shown: overcrowding.

lego-store-london-leicester-square-12.jpg
13 of 24 Andrew Hoyle/CNET

Lego is clearly expecting crowds, judging by the amount of these barriers.

lego-store-london-leicester-square-13.jpg
14 of 24 Andrew Hoyle/CNET

No London store would be complete without a classic English telephone box.

lego-store-london-leicester-square-14.jpg
15 of 24 Andrew Hoyle/CNET

There are Lego sets from every conceivable series the company has produced. I quite like the look of these Angry Birds ones.

lego-store-london-leicester-square-15.jpg
16 of 24 Andrew Hoyle/CNET

There are areas for kids -- and, evidently, big kids -- to build their own structures in store.

lego-store-london-leicester-square-16.jpg
17 of 24 Andrew Hoyle/CNET

Don't want to buy a particular Lego set? Just pick your own!

lego-store-london-leicester-square-17.jpg
18 of 24 Andrew Hoyle/CNET

A bucket full of heads isn't normal, but in the Lego store it is.

lego-store-london-leicester-square-28.jpg
19 of 24 Andrew Hoyle/CNET

The majestic building sits in the heart of Leicester Square. The big Lego banners won't be up once the store opens officially.

lego-store-london-leicester-square-18.jpg
20 of 24 Andrew Hoyle/CNET

This is Brickley, the Lego dragon that's founding snaking his way through every Lego store. He's been given a bowler hat, monocle and umbrella. Because London.

lego-store-london-leicester-square-21.jpg
21 of 24 Andrew Hoyle/CNET

You'll pass under this Leicester Square tube gates when you enter the store.

lego-store-london-leicester-square-24.jpg
22 of 24 Andrew Hoyle/CNET

This London skyline mosaic is brilliantly intricate and took over 265,000 Lego bricks to make.

lego-store-london-leicester-square-23.jpg
23 of 24 Andrew Hoyle/CNET

The buildings have lovely 3D effects.

lego-store-london-leicester-square-27.jpg
24 of 24 Andrew Hoyle/CNET

CNET's UK managing editor Kent German gets some lessons in Lego crafting.

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
'Stranger Things' Stars Then and Now: Wow, They've Really Grown Up

More Galleries

'Stranger Things' Stars Then and Now: Wow, They've Really Grown Up

40 Photos
Astronomy Photo Contest Finalists Will Take Your Breath Away

More Galleries

Astronomy Photo Contest Finalists Will Take Your Breath Away

36 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More

More Galleries

Movies Coming in 2022 From Marvel, Netflix, DC and More

81 Photos
The 40 Absolute Best Games on Nintendo Switch

More Galleries

The 40 Absolute Best Games on Nintendo Switch

41 Photos
The Dodge Hornet SUV Will Be a Rebadged Alfa Romeo Tonale

More Galleries

The Dodge Hornet SUV Will Be a Rebadged Alfa Romeo Tonale

8 Photos
2022 Porsche 911 Carrera GTS Coupe: Just Right

More Galleries

2022 Porsche 911 Carrera GTS Coupe: Just Right

36 Photos