On the wall in the consumer design lab are customized lid options for notebooks. The ones on the left are already available, and the ones printed on white paper on the right are potential designs that could be added to the lineup in the next few months. In December, Dell began recruiting artists to create patterns that customers could choose to add to their laptops when ordering them online.
Here are three miniature versions of test designs for Dell's next generation of server rack cabinets. They played around with different materials, varying shades of gray and black, and incarnations of the company logo in order to evoke a certain message to the company's enterprise clients.
For Dell, the devil is in the details. Here, for example, is the back of a blade server rack. Instead of just creating holes for fan units to push air out of the back, Dell's designers decided to design the fan unit itself, just like a separate product. The fan units, of which there are three rows of three, were modeled after an F-18 jet's air intake. Dell hopes design decisions like that, when taken as a whole, will inspire customers to trust the machine, and the brand as a whole, more.