The HTC U11+ is a slightly updated version of HTC's existing U11 flagship. What's new? Well, it's a touch bigger, has a larger battery and the front-facing camera has half the resolution.
Beyond that, it's pretty much business as usual. The model seen here has a neat see-through glass back, giving a great glimpse at the wireless charging coil beneath. This won't be available in Europe at launch, but may be available in Asian markets.
In the UK, the U11+ will cost £699, and while there's no word yet on US or Australian availability, that price converts to about $930 and AU$1,210.
The display is now 6 inches across, rather than 5.5 inches.
The U11 introduced the ability to perform actions by squeezing the phone. Now it can also bring up this handy app wheel to quickly select your favourite items.
It's easy to customise the wheel.
A fingerprint reader is still on the back.
The front-facing camera is now only 8 megapixels (down from 16), but it has a wider view and various software tricks to get the best from your selfies.
Here's the standard shiny black model that you'll find in UK stores.
It runs Android 8.0 Oreo.
Here's the U11+ alongside the U11 Life, also announced Thursday.
The U11+ charges with USB-C.
The phone is physically very similar to the standard U11. It's IP68 water resistant.
I like these marks on screen that appear to show you how hard you're squeezing.
The display looked bright, bold and pin-sharp in my hands.
The camera on the back remains unchanged.