The HTC Sensation may not look much different from HTC's other phones, such as the HTC Desire S, but it really ramps up the flagship features.
A dual-core, 1.2GHz processor powers a whizzier, glossier version of HTC Sense, the user interface that is slapped on top of Android 2.3 Gingerbread.
It also adds more features to the standard Android selection, including a lock screen you can customise with shortcuts and previews.
The Sensation sports a huge 4.3-inch screen, which is stunningly bright despite being the LCD type, rather than the AMOLED kind we've seen on previous HTC phones. The display also has a 16:9 aspect ratio, like a wide-screen telly, so many videos will play without black bars above and below.
HTC's new Watch film store makes its debut on the Sensation. Like iTunes, Watch will allow you to buy or rent films, but only to watch on HTC devices.
You can also shoot your own 1080p video on the phone's 8-megapixel camera. There's also a 0.3-megapixel camera on the front for video calling and self-portraits. HTC says it's tried to speed up the camera so it's faster to capture shots, and we look forward to putting that to the test in our full review.
In the meantime, check out the wonders of the Sensation's slightly convex screen in our hands-on photos. Just click the gallery above to get started.