This is the HTC Desire Eye, so called because of that big old lens on the front making it look like a cyclops.
It's actually a 13-megapixel front-facing camera, which is a huge amount of pixels for a front camera. It has a dual LED flash as well, making it possibly the best phone for selfies.
It also has a 5.2-inch full HD display, the latest Android KitKat software and a colourful, waterproof body.
It's due to go on sale in the US later in October and the UK shortly afterwards. Wider markets are yet to be announced and HTC hasn't given it an official price yet, saying only that it'll be "less than the One M8."
You'll find exactly the same camera setup mirrored on the front of the phone too. That's the highest resolution front-facing camera we've seen on a phone so far and it's the first time we've seen a dual LED flash on the front as well.
It's clearly aimed squarely at the selfie-loving crowd.
Another new feature is the ability to cut yourself out of the front-facing image and paste it over the image from the rear camera. The idea is that you can digitally insert yourself into photos of your friends.