HP's new gaming cube, the Omen X Desktop

HP is taking its Omen gaming brand very seriously, breaking out new, higher-end products as Omen X. The flagship is the new Omen X Desktop, which is built into a giant black metal cube, complete with multicolored lights.

The cube sits perched on one edge -- two reasons for that -- one, it looks cool, two it provides much better cooling, because more of the surface area is exposed for airflow.

Prebuilt configurations start at $1,800, but there are a couple of other unique options.

Inside, the cube is a completely modular gaming desktop, with a micro-ATX motherboard, and room for high-end current-gen processors, one or two graphics cards from Nvidia or AMD, and optional liquid cooling.

If you're a DIY type, HP will sell you just the empty case for $600.

And if you want a very, very extreme configuration, HP will send you to Maingear, a boutique PC builder, which will take that empty case and build in whatever high-end parts you want, the sky's the limit.

HP is taking its Omen gaming brand very seriously, breaking out new, higher-end products as Omen X. The flagship is the new Omen X Desktop, which is built into a giant black metal cube, complete with multicolored lights.

The Omen branding has been extended to a set of new peripherals. Here, a new Omen keyboard.

Here you see the new Omen mouse.

And a snazzy headset to boot.