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How red is the iPhone 7 Plus Product Red Special Edition?

We unbox the new Product Red iPhone 7 Plus and compare it to every red thing we can find.

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Scott Stein
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1 of 19 Sarah Tew/CNET

The new Product Red iPhone 7 and 7 Plus are the first red iPhones. We got a 7 Plus to look at.

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2 of 19 Sarah Tew/CNET

The aluminum red finish is matte but metallic. Against Twizzlers? It's brighter.

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3 of 19 Sarah Tew/CNET

Keep in mind, the red iPhone 7 is only red on the back. The front is white. The EarPods and charger are white, too.

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4 of 19 Sarah Tew/CNET

The Product Red iPhone 7 and 7 Plus are available in 128GB or 256GB versions. Spec-wise and price-wise, they're identical to existing iPhone 7 and iPhone 7 Plus phones.

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5 of 19 Sarah Tew/CNET

Clown nose? The iPhone is darker red.

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6 of 19 Sarah Tew/CNET

It comes close to a Coca-Cola can.

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7 of 19 Sarah Tew/CNET

Not quite the same shade.

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8 of 19 Sarah Tew/CNET

Pokeball red? The iPhone is brighter.

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9 of 19 Sarah Tew/CNET

A View-Master is far more orange.

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10 of 19 Sarah Tew/CNET

Box of Tagalongs? The iPhone's more candy-colored, but hardly as delicious.

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11 of 19 Sarah Tew/CNET

Old EA Sports cup? No, the iPhone 7 is more a "strawberry" red, according to our photographer Sarah.

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12 of 19 Sarah Tew/CNET

Takeout hot sauce? Maybe.

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13 of 19 Sarah Tew/CNET

More subtle than Rubik's red.

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14 of 19 Sarah Tew/CNET

The iPhone didn't seem as red as Old Spice High Endurance, but this photos makes them seem close.

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15 of 19 Sarah Tew/CNET
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16 of 19 Sarah Tew/CNET

A copy of Aladdin for Sega Genesis.

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17 of 19 Sarah Tew/CNET

CNET's logo? Not a red-for-red match exactly, but not bad either.

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18 of 19 Sarah Tew/CNET
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19 of 19 Sarah Tew/CNET

Verdict: a good shade of red, and darker than you might expect. In direct light, it looks bright and metallic. Hope that helped.

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