/> ED I T O R S C H O I C E IN N O V A T IO N A W A R D
X

High-tech Warriors: Building tomorrow's basketball arena (pictures)

The Golden State Warriors basketball team uses Apple's iBeacon technology in its stadium and connects its fans on social media while preparing for a new sports complex.

Shara_Tibken.jpg
Shara Tibken
warriors-app-ibeacon-shoes.jpg
1 of 6 Shara Tibken/CNET

High-tech Warriors

The Golden State Warriors team, like many sports franchises, has pushed to make its arena more high tech. Features of its app encourage fans to stay involved in the game.

warriors-game-good.jpg
2 of 6 Shara Tibken/CNET

Did you hear that?

The Warriors' technologists plan to mic up the court and transmit the sounds -- like bouncing balls and squeaking shoes -- to fans sitting too far away to normally hear the action.

concessionbeacon.jpg
3 of 6 Golden State Warriors

One technology used throughout the Oracle Arena is Apple's iBeacons. The hardware sends notifications to users via Bluetooth, giving them the opportunity to do things like get free popcorn with the purchase of pizza. The concession stand notifications haven't been very successful yet, the Warriors' technologists say.

upgradebeacon.jpg
4 of 6 Golden State Warriors

Nosebleed no longer

One iBeacon ping fans receive is an offer to upgrade to better seats by selecting the deal in the app and paying the price difference. The Warriors don't have many empty seats per game, though. The venue has sold out more than 100 games in a row, and there's usually only about five to 10 tickets -- which were held for owners and other people -- that are available for upgrade purchases.

warriors-store-ibeacon.jpg
5 of 6 Shara Tibken/CNET

Spot the beacon

The Warriors' team store includes a beacon (it's the small black box located near the Adidas sign) to send fans deals, such as a free item after spending a certain amount. Fans with the beacon promotion spend 93 percent more than those without the offer.

warriors-free-throw-check-in.jpg
6 of 6 Shara Tibken/CNET

Very social

The Warriors have embraced social media, offering deals to fans who check in on Facebook. One recent free offer was the chance to shoot a free throw on the court after the game.

More Galleries

The best games on Nintendo Switch

More Galleries

The best games on Nintendo Switch

41 Photos
The new Genesis G90 looks incredible

More Galleries

The new Genesis G90 looks incredible

6 Photos
Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

More Galleries

Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

67 Photos
2021 best new TV shows to watch, stream, obsess about

More Galleries

2021 best new TV shows to watch, stream, obsess about

65 Photos
The 51 best VR games

More Galleries

The 51 best VR games

53 Photos
Best dating apps of 2021

More Galleries

Best dating apps of 2021

13 Photos
International Space Station shines in glamour shots from SpaceX Crew Dragon

More Galleries

International Space Station shines in glamour shots from SpaceX Crew Dragon

10 Photos