It's a candy-coated playground. It's a donut shop. It's one of the biggest pieces of advertising at CES 2018. Google's massive three-story booth, just outside the Las Vegas Convention Center, sure is something.
Would you like a peek inside? Then click through our slideshow. No need to wait in line.
Why yes, that is a giant spiral slide.
Tours begin here.
Up we go.
Lie back and get a glimpse at how much easier life might be with a virtual assistant at your beck and call.
A video plays on the ceiling.
In the next room, it's a demo that wouldn't look out of place at Disneyland -- scripted voice commands make wall-mounted umbrellas, robot vacuums and assorted appliances come to life.
Let's get a closer look at some of the gadgets and props lining the walls. These umbrellas light up pink, and spin, when the demo starts.
Not all of these devices are "smart."
Guests are asked to read a couple of the voice commands aloud, but most of the demo is automated.
Cookies, anyone? (Pre-baked, of course.)
Time to move to the next room. We cross this bridge to the other side of the booth.
Notice anything interesting about the floor of this bridge?
We spotted these on the bridge, too. It's not clear what they're supposed to represent.
Then there are the booths -- so many tiny booths, each a miniature art project -- to let attendees experience different things the Google Assistant can do, whether it's playing trivia games or checking the weather.
Let's look inside a few.
So many booths.
A cameo by CNET en Espanol's Claudia Cruz.
We climb another staircase to find an outdoor lounge with a great view of CES.
Google-appropriate snacks, too.
The view from the top.
And of course, the spiral slide.
Down we go!
At the bottom of the slide, there's a robotic bartender waiting to whip up (or perhaps pump) some color-coded concoctions.
We're not done yet, oh no: To prove how much reach the Google Assistant could potentially have, Google filled a huge room with loads of its products -- and an awesome miniature train set.
Last but not least, it wouldn't be a trip to the Google Booth without a trip to the doughnut shop -- inspired by Google's doughnut-size Home Mini speaker.
One last look at Google's booth at CES 2018.