Have you been eagerly eyeing-up the Apple Watch Edition and its 24-carat gold body, but can't quite stomach the £8,000 starting price? Well there is a slightly cheaper alternative.
London-based company Goldgenie has developed a method of applying 24-carat gold plating to the mid-range Apple Watch, making it near-identical to its pricier sibling.
It starts at £1,997, making it more affordable than the true Apple Edition watch, and you can spec it up to include python-skin straps and diamond-encrusted casings.
Of course, a gold-plated version of an Apple Watch is not the same as the solid 24-carat gold Watch Edition, hence the significant price difference. The gold-plating on this version can and will wear off after time (something that won't happen with Apple's luxury wearable), although Goldgenie does provide a 2-year warranty against this with each model.
I caught up with the Goldgenie team in its London workshop to see how it applies the gold-plating without destroying the watch itself.
The gold is applied. It might look more like a weird cocktail than a pot of gold, but this solution contains 20mg of gold per litre. That's double the amount typically used for gold-plating, Goldgenie explained, which will make the plating more hard-wearing -- an important factor on a device that's likely to be knocked, bumped and rubbed against material quite a lot.
Now it's on to the Milanese loop strap. Apple offers special versions of its rubber sport band and leather straps with its gold Edition watch, so the only way you'll get a gold metal Milanese loop strap is by having it plated like this.