With every other laptop in Apple's current lineup using the "Pro" moniker, the single non-Pro MacBook was starting to look a little dated. While many industry watchers expected Apple to lower prices on the white polycarbonate version, the company has given the system an upscale makeover, keeping the price the same.
The final product is more like the MacBook Pro than ever. But, some features found in the Pro that you won't find in this new MacBook include the SD card slot and backlit keyboard (and the FireWire port has finally kicked it, as well).
While consumers have long called for lower entry prices for Mac laptops, Apple has always been reluctant to stray into the lower-margin sub-$1,000 market. With this new upscale version of the MacBook, Apple is giving a slight recessionary nod to buyers, without having to dive into the Netbook price wars.