Fitness TechZone debuts at CES 2011 (photos)

The floors are packed in the Fitness TechZone, which debuts at CES this year, featuring dozens of fitness-related products over 25,000 square feet in the convention center's North Hall.

The Sports and Fitness Tech Conference is featuring guest speakers from throughout the sports and fitness world all afternoon Friday, while the TechZone itself is open throughout the show.

Olympic gold medalist snowboarder Seth Wescott delivers the keynote at the first annual Sports and Fitness Tech Conference at CES Friday, Jan. 7, 2011. Choice out-of-context quote: "Pong is mindblowing!"

Ant+ took center stage in the Fitness TechZone with its interoperable standard that now links to smartphones and more than 200 sport, fitness, and health monitoring products.

The ReadiBand ($250) uses Ant+ to, with one click of the band, wirelessly transmit the last 24 hours of personal activity data to a designated device for an oft-incriminating PDF fatigue report.

Created for people ages 60 and up, Dakim's BrainFitness software ($249) walks users through more than a dozen simple touch-screen games to help fight memory loss. Lots of people of all ages lined up to play, although there was quite a bit of noise about the steep price tag.

Withings introduced both a smart baby monitor and this blood pressure monitor ($129), which plugs directly into an iPhone, iPad, or iPod Touch to report three results: systolic pressure, diastolic pressure, and bpm.

Amplified telephone maker Clarity has introduced a new kind of customer service for its senior clients that, with no service fee, gives the customer service representative full access to the Clarity phone being called from for faster support.

Women, and photos of women, are a ubiquitous marketing tool here in Vegas for hawking one's high-tech wares, and the Fitness TechZone did not disappoint.

Not quite as sexy in appearance or price, Primpo's iSonic ($800) is still a pretty cool walking aid for the visually impaired. With a handle that vibrates when detecting objects within two meters, and that can even detect color through voice message, iSonic goes the distance.

On the edge of the Fitness TechZone, Mommy Tech showcases a dozen or so new products targeting mothers, from math and reading computer games to baby monitors.