EyeTrackShop compares Facebook Web ads to mobile ads

With Facebook's first earnings report coming down today, everybody is weighing in on how the social network can do mobile and advertising better, including one company, EyeTrack Shop, which uses Webcams to track eye movements on sites. Facebook, for its part, seems already well aware of the benefits of such information. It hired eye-tracking startup GazeHawk earlier this year.

EyeTrackShop recently did a study on Facebook's ad placement for computers and mobile devices at the request of several clients that have brands on Facebook. EyeTrackShop says the social network needs to move its ads to the left and up. Read more about the study here or click on for related slides.

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EyeTrackShop on why Facebook needs a new business model

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Top level learnings

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Comparison study

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Top level learnings

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Top level learnings

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Top level learnings

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Study details and methodology

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