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Dyson Airwrap is a new damp-to-dry hair styler with no heat

Dyson showed off its innovation chops with its newest use of high-tech air flow in a new type of heatless hairstyling tool.

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Sarah Tew
Dyson Airwrap is a new damp-to-dry hair styler
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James Dyson, the founder himself, was on hand at the New York launch event to introduce the company's latest foray into hairstyling technology.

Dyson Airwrap is a new damp-to-dry hair styler
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The Airwrap has attachments that are helpful in creating curls, smoothening hair or even just drying it. 

Dyson Airwrap is a new damp-to-dry hair styler
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The Airwrap does all this without heat, enabling you to avoid damage associated with flat irons, curling irons and blow dryers.

Dyson Airwrap is a new damp-to-dry hair styler
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It was amusing to see a distinguished CEO demonstrate the technology for us.

Dyson Airwrap is a new damp-to-dry hair styler
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Amazingly the airflow technology seems to pull your hair around it in a spiral without much work on your part.

Dyson Airwrap is a new damp-to-dry hair styler
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Three types of kits are available.

Dyson Airwrap is a new damp-to-dry hair styler
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This is the complete kit.

Dyson Airwrap is a new damp-to-dry hair styler
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Once the product was described we got to watch a demo with a well known hairstylist.

Dyson Airwrap is a new damp-to-dry hair styler
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First she taught the models how to use the Airwrap, then she let them do a curl on their own.

Dyson Airwrap is a new damp-to-dry hair styler
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They boast that the Airwrap works on any hair type.

Dyson Airwrap is a new damp-to-dry hair styler
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Once inside the demo area, Dyson showed off some of the research and development that got them to this product.

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Studying all types of hair was a big part of it.

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I'm consistently impressed with Dyson's approach to innovation.

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There was a lot of trial and error in the prototype design.

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Once inside the demo area anyone could line up to try the Airwrap.  First they'd demonstrate.

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And then you could try it yourself. See how the tool is sucking her hair around it without her help? I didn't have time to try it myself, but it sure looked cool.

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