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Double-take: Is Apple's iOS 7 really all that new-looking? (pictures)

At WWDC 2013, Apple introduced the refreshingly elegant design of iOS 7. But is it really all that new? CNET takes a look at how eerily similar the new face-lift looks to other mobile OSes.

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Lynn La, Brian Bennett
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1 of 9 James Martin/CNET

The familiarity of iOS 7

At WWDC 2013, Apple unveiled its updated mobile OS, iOS 7. And while it may look fresh, clean, and totally modern to some, to Microsoft Windows Phone 8, Android Jelly Bean, and even BlackBerry 10 device users, Apple's new OS has plenty that looks familiar. Take a look for yourself to see how much Apple has borrowed from other UIs. What do you guys think? Is the company committing the highest form of flattery, or are we just stretching our imaginations?

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2 of 9 Lynn La/CNET

Multitasking between apps

The iOS 7 interface (left), which highlights the software's multitasking abilities, is very similar to how Windows Phone 8 and BlackBerry 10 flaunt the same skills (though the former did it first). Note the close use of tiles and square icons that represent open and operating apps.

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3 of 9 Lynn La/CNET

Clicking that shutter button

Gone from the iOS camera is the big gray button with a camera inside and a toggle to switch between photo and video. Instead, iOS 7 (left) has two plain circles that are on top of one another. This has been seen in multiple iterations of Android, which features a small blue circle on top of a slightly transparent black one.

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4 of 9 Lynn La/CNET

Circles for photo filters

iOS 7 also brings new photo filters directly in the camera app (left). You can see that the icon for these new effects is indicated by a colorful Venn diagram of three circles. We've seen this icon before, though not in color, in pure Android Jelly Bean on the right slide's bottom-left corner.

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5 of 9 Lynn La/CNET

Control at your fingertips

We're glad that iOS 7 finally has a swipe function to call up control settings (left). It's a feature that has long been included in Google Android, so we weren't that surprised that when it finally arrived, it looked a lot like the notifications bars we've seen before, like in Samsung TouchWiz's UI.

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6 of 9 Lynn La/CNET

Photo managing by events

iPhoto on Macs may have been grouping images by date automatically for years, but iOS 7 is the first of the company's mobile operating systems to behave in such a way. Of course, owners of the HTC One's new Sense UI (right) know that their phone's camera gallery also associates photos with events in time.

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7 of 9 Lynn La/CNET

What beautiful weather

While iOS 7's new weather app (left) looks tremendously better and more elegant than before, it looks pretty familiar to the popular weather app from Yahoo. True, iOS' weather app always gathered information from Yahoo (as indicated in the bottom-left corner), but now it has taken up the aesthetics as well, complete with white text overlaying a large graphic of current weather conditions

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8 of 9 Lynn La/CNET

WP8 users choose to ignore

iOS 7 handles incoming calls (left), at least graphically, in much the same way as Windows Phone 8. Users see a large image of their caller, if it's available, and they have the option of responding with a canned text message. But, we do acknowledge there is a difference between opting to be reminded later of a call and ignoring it altogether. Hint: The latter makes your friends sad.

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9 of 9 Lynn La/CNET

Notification Center aesthetics

Apple's iOS 7 sports a new Notification Center with a Today tab (left) that looks almost identical to the lock screen you'll find on Windows Phone 8 devices. Meeting, date, and weather info are shown on both platforms. Heck, even the font appears to be the same. People who use the Android app DashClock will also feel that iOS 7's Notification Center looks familiar.

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