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Digital dreams at Samsung D'light in Seoul (pictures)

Samsung's latest gadgets and future innovations draw thousands of visitors a day to this palace of tech in Seoul's Gangnam district.

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Tim Hornyak
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1 of 8 Tim Hornyak/CNET

Wall of sound

A staffer at the Samsung D'light showroom in the Gangnam district of Seoul, South Korea, shows off an interactive LED wall that responds to touch with musical notes. The showroom gets more than 3,000 visitors a day and consists of two floors of product and technology exhibits, plus a large basement shop.
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2 of 8 Tim Hornyak/CNET

The Mobile Plaza

A quiet moment at the Digital Plaza floor in the Samsung D'Light showroom in Seoul, South Korea. Visitors can enter text that displays on the screen floor, play video games, browse products, or listen to live acts performing on the D'Light stage.
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3 of 8 Tim Hornyak/CNET

Hello, television

In the Global Gallery space of the D'Light showroom, Samsung's Smart TV responds to voice commands and gestures. You start by calling out "hi TV!"
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4 of 8 Tim Hornyak/CNET

The Mood Tube

A youth plays a racing game on a 3D TV on the first floor of the Samsung D'Light showroom in Seoul, Korea. It features the enormous Mood Tube screen, which mixes user MP3 tunes with animations.
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5 of 8 Tim Hornyak/CNET

Smart windows

The Transparent Smart Window turns windows into video screens while maintaining transparency. Here, a world map is displayed over a mockup of an outdoor scene.
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Display notes

In the Samsung D'Light basement shop, the smart-window technology is being used to show product features in a display for the Galaxy Note. The text and images change every few seconds.
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7 of 8 Tim Hornyak/CNET

Galaxy S3 screen

Another shot of the Galaxy S3 in the D'Light shop in Seoul, Korea. I found the screen plenty bright enough.
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8 of 8 Tim Hornyak/CNET

D'Light shopping

Samsung's Seoul D'Light shop is set up like an Apple store, with a bar-style counter for consultations and payment. Android mascots like this one can be seen almost everywhere in South Korea.

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